Based on their books Athena Rising and Good Guys. gender in the workplace experts, David Smith, PhD, and Brad Johnson, PhD, make the business case for male engagement in gender equality while integrating why it is good for men, women, and organizations. Using social science evidence, they explore the possible challenges of cross-gender professional relationships. Using their own research, some humor, and organizational best practices, they provide the “how to” for men, women, and organizational leaders who want to be intentional inclusive allies, leveraging mentorship, sponsorship, and workplace partnership to create a more diverse workforce. 

They operationalize allyship and offer rich examples of what best-in-class allyship looks like. Men should walk away with better motivation and a roadmap for getting started as an ally. Women should see the value of collaborating with allies and leaning in as allies to other under-represented groups. Organizational leaders will have a clearer sense of how to call-out better ally behavior in male employees and how to create a culture of allyship.